Practical product image tips to boost your Amazon sales!
First and foremost, make sure you comply with Amazon’s image guidelines.
It is no secret that Amazon is a giant when it comes to online sales.
The competition is therefore extremely tough, and it is REALLY important to stand out from your competitors.
There are many ways to optimise your presence on Amazon – one of them is through your Amazon product images.
Practical tips
1. Follow Amazon’s technical image requirements
2. The most optimal image size
3. Name your Amazon product images correctly
4. How many additional images can you have?
5. 4 top tips for your Amazon product images
6. Size matters
7. Add information to your product images
1 follow the technical Amazon product image requirements
You can have the most beautiful and highest-converting product images, but if you do not meet Amazon’s requirements, you will have no chance of getting them online.
We have gathered the most important requirements for you below.
You can also find them here
2 the most optimal image size for your Amazon pictures
The minimum pixel size according to Amazon’s guidelines is 1000 pixels. However, we recommend setting up your images at 2000×2000 pixels for the best performance.
3 how to name your Amazon images correctly
Do this by naming them with their Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC number, followed by the file format, for example: 23245687744552.jpeg
4 how many additional images can you have on Amazon?
You can upload up to 7 additional images for your product. The images must also comply with the requirements above. BUT this is your opportunity to showcase your product from different angles and in use.
Make full use of all 7 additional images to really show your customers your product!
Once you have uploaded all your images, you can prioritise the order in which they appear. Think about how customers would typically encounter your product in the real world.
What is most relevant for them to see first? Does your product have an ingredients list? Can you show the contents of the packaging?
5 four top tips for your Amazon images
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- Use genuine photos. Drawings and illustrations are not permitted.
- Keep it simple. Only include the most relevant elements in your images. Irrelevant items distract your customers.
- Use high-quality images. Choose sharp, high-resolution images.
- Make them realistic. Pay attention to proportions, colours etc. The more accurately you can present your product, the better you will meet your customer’s expectations when they receive it.
6 size matters!
In the search results, you are competing against a wide range of competitors, so it is important to make your product as eye-catching as possible.
Do this by making your product take up as much space as possible within the frame. BUT do not get carried away… It is important that the entire product is visible, so the user can see the complete item.
7 add information to your product images
If your product has unique features, or can be used in different ways, you have the option to highlight this in your images.
This makes your product images more engaging and helps create the experience customers would have if they were holding the product in their hand.
You can also add descriptive graphics to your images. For example, if you sell height-adjustable desks, you could illustrate with graphics how the desk can be raised or lowered.
Examples borrowed here
Still in doubt about where to start?
Now you have some practical tips to help you get the best possible value from your product images.
If you are still unsure about where to begin, you could try the following:
1. Arrange a meeting with a professional photographer and discuss ideas for highlighting your product.
2. Examine your product in the real world. Which angles help sell it? How do customers use your product? What is especially relevant to highlight?
3. Search for your competitors. Get inspired, and look at what they are NOT doing. Are there elements they are not highlighting or visualising that your product can offer?
4. Make sure your new Amazon product images meet Amazon’s image requirements.
If you are ready to upload your Amazon product images, you can find a guide on how to do so here.
If you would like to learn more about how WeMarket can help you with your Amazon sales, you can contact us here.
Also read our blog post about why you should NEVER create fake reviews on Amazon here: Fake reviews can lead to Amazon suspending major brands
