Would you like to increase your sales on Amazon? Discover what it takes!
Expand into new markets with Amazon Seller Central!
Amazon Seller Central is Amazon’s platform where all sales activities are managed. Here, Amazon sellers can create products, update product information, monitor sales, and much more. From this platform, you can also choose whether to handle all orders yourself (known as FBM – Fulfilment By Merchant), or, for a small fee, send your goods to one of Amazon’s warehouses and let them take care of order fulfilment (known as FBA – Fulfilment By Amazon). Amazon Seller Central also allows you to select which of Amazon’s international marketplaces you wish to sell your products on. For many Danish companies, Amazon’s German marketplace (due to its size and logistics) is a natural starting point, but from Amazon Seller Central, you can also access, for example, the USA, Japan, or other major European countries such as the UK, France, Italy, Spain, or Poland.
To access Amazon Seller Central, all sellers must first create what is known as a Seller Central Account. While this may sound quite straightforward, it is not always the case. One of the challenges is that Amazon must first approve you and your business before granting you access to the Amazon Seller Central platform as a seller (read more about this below). That’s why we always advise you to carefully consider whether Amazon is the right sales channel for you before investing significant resources into becoming an Amazon seller. Below, you will find a more detailed explanation of why the account creation process in Amazon Seller Central is not something to underestimate, why you should expect to allocate considerable time and resources, and exactly what is required to gain access to Amazon Seller Central.
Amazon imposes many requirements on new sellers wishing to create a Seller Central Account. In an effort to prevent fraudulent seller accounts, Amazon has significantly raised its documentation requirements for new sellers in recent years. As a result, the process has become much more complicated, and we often find that many of our clients are surprised by how resource-intensive the account setup actually is, and how challenging it can be to overcome this hurdle without assistance. In the following section, we provide concrete examples of the documentation you will need to submit to Amazon to be considered for a Seller Central Account.
As described above, you should expect to spend many hours of work before you can even begin selling on Amazon. There are numerous steps in the process where Amazon may potentially block your progress. By having an experienced partner at your side – one who is already familiar with and has previously solved the challenges you may face on your Amazon journey – you can save yourself a great deal of extra work and frustration. WeMarket is an Amazon agency offering tailored support that perfectly matches our clients’ needs. No more, no less. You can choose to handle the tasks you prefer yourself, while leaving the rest to us – from setting up your seller account and creating product listings with SEO-optimised copy, to planning and executing marketing strategies. You can read more about all of this here.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
